IDAHO PARKS & RECREATION

“FIND YOUR ADVENTURE”

The creative goal was to show “real” people having fun in Idaho’s parks. Secondarily, the scenery is shown through activities of people. After carefully planning to shoot specific footage in each park to maximize our budget efficiency and highlight park activities, two crew members traveled to 26 Idaho parks throughout two summers. We created one main video to show all the parks and one short video for each of Idaho’s 26 state parks. IDPR WEBSITE

“WEAR IT IDAHO!”

The creative goal was to produce a :30 TV spot that quickly, visually reminds Idaho boaters to wear life jackets on all watercraft.

“YOUR OHV STICKER WORKS”

The creative goal was to produce a :30 TV spot that quickly, visually explains several ways Idaho Parks & Recreation gets the most out of your OHV registration dollars.